On our twitter account we post really interesting content all the time, but the most popular content we tweeted was the following three.
So you want to manage a product? By Rohini Vibha
The article is about what people expect product management to be and what it really is. The article chronicles four key insights that deserve to be refreshed:
”You’re not managing a product. You’re managing the problem it solves”. It is easy to loose sight of what you are doing and focusing on creating more new features, but “you will always have too many feature requests and too little time”. The art of the product manager is to make compromises between what is possible to do in a given timeframe and what gives value for your customers.
“You’re product is only as good as a user’s perception of it”. Listening to customers problems with your product and watching them use it may reveal that “What they said “wasn’t working,” really just wasn’t working the way they expected”. These insights are important input to making your product work for the customer.
“Product Managers are neither designers nor engineers”. While a product manager is responsible for many things hi or her expertise is not doing the actual design or code work, it is to tie together the work of experts: “Your designer is the design expert”. Your engineer is the programming expert”
“It’s not about being a star – It’s about managing a universe”. The product manger is not going to single handedly come up with all the best ideas for the product, but rather make sure to get “the right people in the room to foster a deluge of ideas” from which to select the best one.
How to measure value using outcome metrics. By Gabrielle Benefield.
The second most popular content was Gabrielle Benefield’s slideshare presentation of the moebius canvas. The moebius canvas takes inspiration from other canvases like the Business Model Canvas and the lean Canvas. The unique feature of the moebius canvas is that it is a continuous process like a moebius ring that continues indefinitely.
It starts with creating a vision and strategic objectives. This makes way for rapid research and learning. The next step is then to create target outcomes to measure value. Then solutions to achieve these target outcomes are defined. Different options are specified and weighed against each other. The delivery is where the options are realized. It can be about programming an application, changing the layout or doing an experiment. Then measurement of the target outcomes are carried out to see what value was actually created. The final phase is adapting to continuously.
In the moebius canvas teams don’t have to go through the sequence though. They can start and move around where they need. One option for example may demand more research or measurement may prompt an adjustment of the business model.
What product management strategy is right for your start up? By Anders Lisdorf.
The third most popular piece of content was from our own blog. The article takes it’s departure from an insight from Nicholas Nassim Taleb’s book “Antifragile”. A fragile strategy is the classical stock investment or lending money where most likely you will get an ok return, but there is the odd chance that you could loose all your money. An antifragile strategy is counting on loosing money with the odd chance that you could gain a lot. Options trading would be an example. Here the unexpected is your friend.
As a product manager it makes a difference whether you are pursuing a fragile or an antifragile strategy. Are you working on continually improving your product slightly, gaining a bit more customers every month. You should probably use techniques like A/B testing, cohort analysis and all the tricks from the growth hacking playbook.
If you are trying to make a new or disruptive product, it probably doesn’t make much sense. Instead it may make sense to try out as many radically different experiments as possible, all of them likely to fail. Every experiment that you learn from makes your product better. Also you shouldn’t be sad that you don’t see a gradual increase in users because you are set up to be a billionaire.
That concludes the top three of March month on the Sensorsixhq twitter account, if you haven’t already, start following us here.
Picture courtesy of JoshSemans under a CC license. Follow him on twitter https://www.flickr.com/photos/joshsemans/