Tag: choice

  • Can I make a suggestion? Interrogate, Reflect, Choose

    Is this situation familiar? you are working on an important project and somebody makes a suggestion that is so crazy that you want to say “Sure, you can do that. You can do a lot of things. You can roll up a wad of 100 dollar bills and put them up your ass and light…

  • When Choice Is A Bad Thing – The Marginal Utility of Choice

    Being able to choose between different options is a good thing for the user! right? but when you can choose between 65 different kinds of blue, 1122 different fonts and whether a display should only work on Sundays between 11 and 12 for a special group, giving MORE choices to users start to be not so good or, to put it bluntly:…

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