Tag: Consciousness
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When Choice Is A Bad Thing – The Marginal Utility of Choice
Being able to choose between different options is a good thing for the user! right? but when you can choose between 65 different kinds of blue, 1122 different fonts and whether a display should only work on Sundays between 11 and 12 for a special group, giving MORE choices to users start to be not so good or, to put it bluntly:…
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