Tag: UX
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When Choice Is A Bad Thing – The Marginal Utility of Choice
Being able to choose between different options is a good thing for the user! right? but when you can choose between 65 different kinds of blue, 1122 different fonts and whether a display should only work on Sundays between 11 and 12 for a special group, giving MORE choices to users start to be not so good or, to put it bluntly:…
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From User Interface Design to Virtual Product Design
User interface design is very important for any company who has virtual products, but when more and more people access virtual products through more and more different user interfaces it becomes increasingly important to not design the entire virtual product. Not just the user interfaces. Not just the user interface I have been researching how…
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